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Birmingham Women's NHS Foundation Trust

Traffic has designed the 2015/16 Annual Report for Birmingham Women's NHS Foundation Trust.

 

Birmingham Women's NHS Foundation Trust

 

Birmingham Women’s NHS Foundation Trust provides a range of healthcare services to women and their families across the West Midlands and beyond.

In July this year, the Trust asked us to design its 2015/16 Annual Report which would be circulated amongst the governance team and a range of stakeholders across the UK.

The main objective was to format the large volume of copy and statistics into an engaging layout, that would draw the reader's attention to key content areas.

With over 170 pages, we were keen to use the rich archive of photography to make the report comfortable to read. This also enabled us to spotlight people from various specialisms within the Trust.

The report was split into three sections; Performance Report, Quality Report and Audited Accounts - each with its own section divider to guide people to the relevant content.

 
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The main objective was to format the large volume of copy and statistics into an engaging layout, that would draw the reader's attention to key content areas.

With over 170 pages, we were keen to use the rich archive of photography to make the report comfortable to read. This also enabled us to spotlight people from various specialisms within the Trust.

The report was split into three sections; Performance Report, Quality Report and Audited Accounts - each with its own section divider to guide people to the relevant content.

If you'd like some guidance on Annual Report design and production please call Phil Elwell 0121 794 0242 or email phil.elwell@thisistraffic.co.uk