A fresh new brand and responsive website
for one of the UK's leading Alfa Romeo specialists.
Love Alfa is one of the UK’s leading Alfa Romeo specialists, sourcing and selling pre-owned and limited edition Alfa Romeos across the UK and Europe. Love Alfa approached Traffic to review its digital marketing strategy with the following aims:
After researching the Alfa Romeo brand and history, we created an identity
that communicated the essence of Love Alfa; a passion for Alfa Romeo
and a fun, memorable experience. The red and green colour palette
acknowledges Alfa Romeo's Italian roots while the font communicates
authenticity and a marque of quality.