Mode Transport

Marketing a transport planning consultancy - how we helped Mode Transport increase traffic volumes.


The Brief

In early 2014, mode kindly asked us to help them strengthen their brand by a creating a fresh web presence. In a fairly conservative sector, mode wanted to position themselves as a dynamic and progressive consultancy with a proven track record of success.

We thought it was a great opportunity to steer away from a technical and text heavy approach and opt for a more visually stimulating user experience.


The Solution

We delivered a fresh and dynamic user interface with grid-like images on the homepage linking into key content areas. To retain prevalence of page content, we opted for a vertical pull-out menu accessed from the left-hand side.


The client reaction...

 David Frisby, Managing Director, Mode Transport Planning.

David Frisby, Managing Director, Mode Transport Planning.

“We approached Traffic for a complete redesign of our website. We have been developing a strong identify for our brand and we knew that we wanted something different from the mainstream planning & engineering websites”.

Traffic not only realised our brief, but they excelled in their approach, communication and delivery of a first class, fresh looking website”

David Frisby, Managing Director, Mode Transport


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