After 15 years of fast-track growth, Inex Group has become one of the leading construction firms in the Midlands.
Established in 2001, Inex was founded on an ethos of quality and integrity, offering market-leading construction solutions to the residential, social housing and commercial property sectors.
In 2015, Inex asked us to design an editorial feature and press ad
for Property & Development magazine. Here's how we approached it...
Inex had a remarkable story to tell, so we ensured the major milestones and unique offerings were prioritised in the editorial, which included its beginnings, commitment to sustainable construction and high-profile partnerships.
The firm had forged valuable links with Midland Heart, Aspire Housing and Kier Group which merited a highlighted section on the right-hand side of the spread.
Once we'd set the scene with the feature, we looked to the ad to reinforce the Inex story and call-to-action.
We opted for a typographical creative to emulate the high-level messaging contained within the feature and leave the reader clear on the essence of the Inex brand.