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Joerns Healthcare

Dealer Management System Consultants summarise how they helped a patient handling equipment provider speed up the sales cycle for its global dealers.

 
 
 
 
 

The challenge

 

Joerns Healthcare, a leading provider of patient handling solutions to the NHS and private healthcare sector, approached us with a problem common to many B2B organisations. Its network of UK distributors required a single platform to access Joerns product, technical and marketing information. At the time, distributors had to email or call Joerns HQ to access the information which was proving time consuming and impractical - especially when side-by-side customers. To solve the problem, Joerns set us three challenges:

 
 
 
 
 
 
 
 
 

The solution

After mapping out a fluid and intuitive user experience, we created an interface that focused on simplicity and quick-search functionality. Now distributors could access the information they needed in a few seconds from their desktop, tablet or smartphone - perfect for managing sales enquiries on-site or over the phone.

 

 
 

Distributors can access all product information instantly from any device.

Enquiry administration time and costs significantly reduced for Joerns and distributor network.

Customers provided with required information in quick-time.

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Region-specific content available to every country.

Full image and video library for all products sold by each region.

 

A single point of access for:

Product information
Technical specifications
Price lists
Contact information

Product images
Editorial images
Technical images

Instructional videos
Promotional videos
Technical videos

 

“The Dealer Management System has quickly become an invaluable tool to Joerns Healthcare and more importantly to our customers. We now have a single point of access for all product-related information, which will help our distributors and employees to speed up the sales cycle and improve the overall customer experience.

What’s particularly valuable is how we can segment content for each region, so that each country only sees information relevant to its market.

The fact that we can do this from a single dashboard makes it a highly effective and convenient tool for improving product and sales knowledge.”

Curtis Jordan, UK Marketing Manager, Joerns Healthcare.

 
 

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