The word on the street.

£30K marketing match funding available for West Midlands businesses


West Midlands-based SMEs can apply for marketing match funding of up to £30,000 to help with business growth.

The funding is available for B2B SMEs to put towards marketing and business development campaigns.

Businesses looking to invest a minimum of £20,000 with Traffic over a 7 month period, can claim back £10,000 from the fund once the activities are completed. The maximum that can be claimed back is £30,000 from a £60,000 investment.

Eligible businesses must be able to demonstrate the creation of one or more new employment positions as a result of the activity.

The funding can be used on marketing tactics that include:

- Website improvement (UX and UI consultancy)

- Digital marketing strategy and management

- E-commerce strategy and platforms

- Video production

- Social Media strategy

- Brochure, direct mail and exhibitions


Eligible businesses must meet the following criteria:

- Have less than 250 employees

- Have a turnover less than £50m

- Operate in a Business-to-Business sector


You must be paying business rates to one of the following local authorities:

  • Birmingham City Council
  • Bromsgrove District Council
  • Cannock Chase District Council
  • East Staffordshire Borough Council
  • Herefordshire Council
  • Lichfield District Council
  • Newcastle-under-Lyme Borough Council
  • Redditch Borough Council
  • Shropshire Council
  • Solihull Metropolitan Borough Council
  • South Staffordshire Council
  • Stafford Borough Council
  • Staffordshire Moorlands District Council
  • Stoke-on-Trent City Council
  • Tamworth Borough Council
  • Telford & Wrekin Council
  • Wyre Forest District Council


If you'd like to discuss the match funding in more detail please call Phil Elwell on 0121 314 0396 or email


Phil Elwell