Traffic launches new website for leading occupational health software provider Cohort
Traffic has launched a new website for Cohort - the world's largest provider of occupational health software solutions.
The website will provide a platform for the next phase of Cohort's international digital marketing strategy, that will target Europe and Australasia.
The Birmingham-based firm provides cloud-based, occupational health software solutions to hospitals, commercial organisations and local authorities, including 170 NHS Trusts across England and Wales.
Cohort's solutions enable occupational health professionals to automate daily tasks including monitoring sickness absence, collating patient records and providing management reports. Combined, this creates a clear, on-demand view of occupational health across an organisation, while increasing the amount of time available for patient treatment.
Commenting on the new website and digital marketing strategy, Simon Brooks, Managing Director, Cohort Software said:
"A new digital strategy has been put in place to support ongoing growth and this included the delivery of our new website for the business along with a design refresh to support strategic brand changes. The new site has opened up our once closed window to the world and will only strengthen and reinforce our band and reputation within the market place".
Phil Elwell, director at Traffic commented:
"We're looking forward to helping Cohort Software build on its successes across Europe and Australasia. Our digital team has ensured the user experience is tailored to the individual regions and have used their search marketing expertise to make it organically visible across the major engines. We're confident that the new site will increase lead generation for Cohort as well as strengthening the brand."