Healthcare technology firm selects Traffic for digital marketing revamp
A leading occupational health (OH) technology provider has selected Traffic to strengthen its international digital marketing strategy.
Cohort Software, part of the Medgate group, has tasked Traffic with improving its digital user experience and lead nurturing process across web, social media and email communications. The new strategy will focus on the UK, Europe, Australia and New Zealand.
The firm provides cloud-based OH software solutions to commercial organisations, local authorities, fire services and hospitals - including 170 NHS Trusts across England and Wales.
The software enables OH professionals to automate daily tasks including monitoring sickness absence, collating patient records and providing management reports. Combined, this creates a clear, on-demand view of occupational health across an organisation, while increasing the amount of time available for patient treatment.
Commenting on the new digital marketing strategy, Simon Brooks, Managing Director, Cohort Software said:
“Innovation needs to be part of your culture, more reach, more engagement more conversion. Working with Traffic will help strengthen our online digital presence and open our once closed window of products and services to the world”
Phil Elwell, director at Traffic commented:
"We're looking forward to helping Cohort strengthen its digital marketing strategy through improved audience experience and intelligent lead nurturing. As well as focusing on core audiences in Europe, the new approach will target markets in Australia and New Zealand, with dedicated regional websites and specific geo-targeting to improve organic search visibility".