The word on the street.

Putting some fun into e-learning and why new knowledge is power

When first launched, e-learning focused mainly on transferring formal training and development online, such as assessments and exams.

It enabled organisations to improve the quality and frequency of learning, while significantly reducing costs; such as trainer fees, hard copy material production and travel expenses. The money saved could be re-invested into areas such as product development, marketing and employee wellbeing.

In 2016, the sharing and collaboration era is making online learning even more valuable - and fun - to organisations across the board.

And for many sectors, embracing this era isn't so much a nice-to-have, as a growing necessity.

"Formal assessment and refresher training are no longer enough to keep employees at the top of their game - they need on-demand access to new knowledge".

Here's an example from personal experience; digital marketing.

You'd do well to find a course in digital marketing where the knowledge gained was still 100% relevant in a month's time. (Make that 24 hours if it were SEO).

Formal assessment and refresher training are no longer enough to keep employees at the top of their game - they need on-demand access to new knowledge. 

One solid platform for achieving this is video. The video tutorial, famed byYouTube and others, is still one of the most effective platforms for knowledge-on-demand.

The majority of e-learning solutions we've developed for clients include a video tutorial library. These libraries contain bite-sized tutorials on a range of specialisms, delivered by employees and external industry thought leaders, via third party sites.

A great example of how video tutorials can be fun and informative is Rand Fishkin's Whiteboard Friday sessions, featured on Typically lasting around 10-20 minutes, Rand's weekly sessions pack in a ton of SEO tips and techniques delivered in his unique, charismatic style.

It’s fair to argue that Whiteboard Friday has helped shape a sizeable proportion of the SEO activity currently out there...

While I’m not suggesting you become a YouTube sensation, the example demonstrates the value of bite-sized video tutorials on a number of levels:

  • 'New knowledge' can be shared quickly and easily among employees
  • Informative and fun presentation is more likely to be absorbed
  • Bite-sized learning supplements and strengthens existing knowledge
  • Accessible from desktop, mobile and tablet for 'on-the-go'
  • Interactive - employees can pose comments and questions

Video tutorials are just one way of making online learning more engaging and fun, here's a few more:

  • Quiz-style assessments based on video and audio content
  • Learning apps that deliver knowledge in bite-sized chunks
  • 'M-Learning' - mobile learning apps for employees who want to increase their knowledge on the move

 At Traffic, we specialise in developing e-learning solutions that deliver formal and informal learning to all professions.

Our solutions deliver career-long learning across the whole organisation, while significantly reducing training costs and administration time.

If you'd like to transfer your learning online, tell us more here


Phil Elwell