Traffic
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Process Technologies

Engineering marketing case study. Birmingham design and digital agency Traffic has produced a new mobile-friendly website for Process Technologies.

 
 

Process Technologies - patented microwave technology

Process Technologies had developed a patented microwave technology, offering a rapid heating and drying method that could save businesses thousands on energy bills and increase productivity by 200%. The technology was first developed in 2012 by Tony Bolton – a renowned investment casting engineer and former finalist of 'The Carbon Innovator of the Year Award'.

In October 2012, Tony and his team tested a 24KW industrial microwave for a specific application. The results showed that this level of microwave intensity offered substantial advantages over conventional heating and drying methods such as gas.

Process Technologies selected Traffic from a 3-agency pitch to develop a brand identity and digital marketing strategy to raise awareness and attract new leads.

 
 
 
 
 
 
 
 
 
 
 
 
 

The Brief

 

In October 2012, Tony and his team tested a 24KW industrial microwave for a specific application. The results showed that this level of microwave intensity offered substantial advantages over conventional heating and drying methods such as gas.

Process Technologies selected Traffic from a 3-agency pitch to develop a brand identity and digital marketing strategy to raise awareness and attract new leads.

The company wanted to position itself as a global leader in commercial microwave technology with a truly unique brand in its sector. The new identity and digital presence would need to emulate the high level of innovation and dynamism that existed within the company, its people and its ethos. We set to work determined to create a solid platform for the company to raise awareness and attract new clients from across the UK and overseas.

 
 

The Solution

 
 
 

The new identity is based on the interaction between a microwave and a water molecule, represented by the 3 circular components joined by a larger, central component. The components are encapsulated by an organic-inspired illustration, representing the technology's usage in agriculture and natural resource sectors.

 
 
 

We gave the website a strong visual impact with clear, bold signposting on the homepage to the relevant sector. Usability across devices was key, as many of the company's visitors and potential clients are C-suite executives who require access while on the move. The site is deemed mobile-friendly by Google, which means it performs well in the organic mobile search rankings.

 
 
 
 
After looking at three design agencies we found Traffic interpreted exactly what we required for our new brand identity and digital marketing. They worked closely with us to provide a first class website. I can highly recommend them
— Tony Bolton, Managing Director, Process Technologies
 
 
 

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