Joerns Healthcare

Healthcare marketing case study - how we helped Joerns Healthcare design a patient handling sling ordering solution.


The Challenge

Joerns Healthcare came to us frustrated that their offline ordering system for a key product was hindering the sales and fulfillment process.

Joerns is a major supplier of patient handling equipment to the NHS, care homes and private residences. As part of the patient lifting solution, Joerns supplies prescriptive lifting slings in a range of materials, sizing and strengths.

Prescribing a lifting sling is a highly intricate process with many variables, including patient weight, height, mobility and in some cases, amputees.


The Solution

We took an audience sample and asked them to describe their ideal journey when ordering slings online. The sample was made up of clinicians (NHS and private), occupational therapists and private care professionals.

We used the group findings to lay the foundations for the user journey, and harnessed weaknesses found in competitor solutions to provide additional intuitiveness and usability.

The live version guides the user through 5 prescriptive stages, requesting information and data required to assess the patient's lifting and mobility needs. Once the 5 stages are complete, the user is presented with the most suitable sling profile and can order it direct from Joerns's distribution centre.

The Oxford® Sling Selector provides the NHS and private care sector with a quick and easy way of identifying the most suitable slings for their patient. It has become an invaluable tool for carers and healthcare professionals alike, working in the field of patient handling. The project was an intricate and complex one, but Traffic understood our requirements from start to finish and worked flexibly to deliver on time.
— Curtis Jordan, UK Marketing Manager

The Impact

Got a project in mind?