For over 30 years, Groundwork UK has been building stronger communities by improving green spaces and helping people back into work.
As a registered charity, Groundwork's funding is partially generated by donations from the public and organisations.
Looking to inject fresh impetus into its fundraising strategy, Groundwork asked Traffic to create a new fundraising pack to encourage people to organise events and raise money.
We presented a range of ideas to encourage people to be creative with their fundraising events, from sponsorship posters to branded paper cups for ice cream stalls and plant sales.
Once the concepts were agreed, we created a suite of supporting information including an A-Z of fundraising events and a fact sheet highlighting how fundraisers' money helps to enhance people's lives and communities.