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Prime - PIC Guide

In Summer 2017, leading healthcare property company Prime, asked Traffic to design a quick-start user guide for its Private Investment Construction (PIC) Framework.

 

Private Investment Construction (PIC) Framework brochure for Prime 

 

In Summer 2017, leading healthcare property company Prime, asked Traffic to design a quick-start user guide for its Private Investment Construction (PIC) Framework. 

Prime plc operates across the whole healthcare market providing comprehensive property solutions - from strategic planning to project delivery. Its clients include public and private health and social care providers, including NHS trusts, GPs, care home operators and local authorities.

The PIC Framework, sponsored by Yeovil District Hospital NHS Foundation Trust (YDH), has been set up to deliver privately-funded projects for the NHS and private healthcare operators.

Balancing information with engagement...

The guide has been created to communicate what the Framework is and how it works, as well as offer additional, print-friendly information that can’t be found on the website.

Pages 2 and 3 introduce the reader to Prime’s roles Framework Manager, and Framework Sponsor, YDH, before moving on in the next page to display which Contractor Partners are on the Framework and what the Framework offers. The creative treatment sought to maximise engagement by using a blend of flat vectors and icons, on-site photography and hand-drawn property-related illustrations.

A contemporary and creative visual treatment...

The creative treatment sought to maximise engagement by using a blend of flat vectors and icons, on-site photography and hand-drawn property-related illustrations.

Commenting on the production of the PIC Framework Guide, Nicolle Rudd, Marketing & Communications Co-ordinator at Prime said:

“Traffic have worked their magic with the elements we supplied to produce a piece of material that complements our online presence brilliantly.”

 

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