Love Alfa

Automotive digital marketing case study - how we helped leading independent Alfa Romeo specialist Love Alfa substantially increase enquiries and sales.


A fresh new brand and responsive website
for one of the UK's leading Alfa Romeo specialists.


The challenge

Love Alfa is one of the UK’s leading Alfa Romeo specialists, sourcing and selling pre-owned and limited edition Alfa Romeos across the UK and Europe. Love Alfa approached Traffic to review its digital marketing strategy with the following aims:


The solution

After researching the Alfa Romeo brand and history, we created an identity
that communicated the essence of Love Alfa; a passion for Alfa Romeo
and a fun, memorable experience. The red and green colour palette
acknowledges Alfa Romeo's Italian roots while the font communicates
authenticity and a marque of quality.


The website is designed to suit the main priorities of the visitor:

Finally we planned out a social media strategy
to create conversation with clients, emulate the brand
and maximize website traffic.


The results

Love Alfa now has an invigorated brand which is generating awareness, conversation and sales across via the web, social media and word of mouth.
The results achieved in the first 6 months are outlined below.


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