Prime plc

Traffic has recently designed a corporate identity and produced an ad campaign for a new £500m construction framework led by Prime plc and Yeovil District NHS Foundation Trust.


Prime Plc

In October 2016, Prime plc approached us to develop a visual identity for launching the procurement of a new £500 construction framework to deliver privately-funded projects for the NHS and private healthcare sector.

In partnership with Yeovil District NHS Foundation Trust, the Private Investment Construction Framework (PIC) will be a key tool for the delivery of a range of new build and refurbishment projects, providing contractor member access to schemes across the acute, primary care, community care and elderly care sectors.



To encourage contractors to register their interest, Prime asked us to create an ad campaign to feature in the construction media. The brief was to create a set of ads that combined creativity with a corporate tone to resonate with the audience of medium to large sized building contractors.

To communicate the partnership, we blended the colour palette of both organisations and incorporated a signature building image to brand the initiative.  

The online ad consists of a four framed loop and was featured on during November and December 2016, while the print ad featured in Building magazine during November.