Strategic Estates Partnership (SEP) Guide

Traffic has designed a Strategic Estates Partnership brochure for healthcare estates specialists Interserve Prime.


Interserve Prime

Interserve Prime is a joint venture between international support services and construction group Interserve and healthcare property company Prime. It brings together specialists in healthcare planning and design, development, construction and finance to create long-term partnerships with NHS Trusts to support the delivery of their strategic plans.

By combining the skills and expertise of the public and private sectors, SEPs help NHS Trusts to:

- Improve asset management and drive efficiency savings across their estate
- Respond to new models of healthcare
- Enhance the patient experience
- Provide NHS Trusts with affordable finance to improve and expand their estate

As part of its suite of marketing materials, Interserve Prime asked us to design a best practice guide on Strategic Estates Partnerships (SEPs).

Opting for an A4 format we blended the colour palette of both Prime and Interserve to create a softer, corporate look and feel. The palette choice is designed to resonate with a diverse target audience including NHS professionals and their advisors.

We visualised the offer with icons that represent the main components of the service and created a circular infograph that can be used across all channels including social media.

If you'd like to refresh your corporate literature, or improve any other aspect of your marketing communications, please call Phil Elwell on 0121 794 0242 or email